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The assortment features a curated selection of the brand's best-selling skincare and makeup essentials.
July 4, 2025
By: Rachel Klemovitch
Assistant Editor
Versed, the clean, solution-driven skincare and makeup brand, announced a retail expansion with Ulta Beauty.
The assortment features a curated selection of the brand’s best-selling skincare and makeup essentials, all priced at $20.99 and under.
Trailblazers of the clean beauty at drugstore movement since their debut in May 2019, Versed will now be available in over 300 Ulta Beauty stores nationwide and online.
Katherine Power, Founder, Versed, commented,
“The incredible response from our community confirmed what I’ve always known: People with sensitive skin are underserved when it comes to high-performing, affordable makeup. Expanding into Ulta Beauty is a major milestone in meeting our customer where she’s already shopping for beauty.”
Launched in 2019 as the first digitally incubated drugstore brand to debut in mass retail, Versed has grown a loyal community through its data-driven, community-led approach to product development.
Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty, said,
“Since Versed’s debut over five years ago, we’ve been inspired by their mission to redefine beauty standards by delivering high-performance skincare and makeup options that are accessible and effective. We are thrilled to be a part of their next phase of growth, allowing even more beauty lovers to discover the brand’s viral makeup assortment, along with their bestselling skincare solutions.”
Versed expansion into Ulta Beauty marks a new chapter, bringing its proven skincare and newly launched makeup to the specialty beauty aisle.
Ulta Names New CEO as Dave Kimbell Retires
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